This section showcases the user personas developed for the T1 Augmented Reality Experience pitch deck. Collaborating directly with the social media team and their lead, I translated a detailed word document brief into these visual representations. My process involved working closely with the team to source appropriate reference imagery that accurately embodied each persona before moving into the creation phase.
I created these illustrations using Procreate, as the final deliverables were specifically required in a PNG format suitable for integration into a presentation pitch deck. Each persona took an average of two hours to complete, a timeline that allowed me to focus on maintaining a high level of consistency in both illustration style and detail across all assets. I was able to successfully meet the project requirements, delivering professional results that I am proud of.